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First Team Holiday Drives Help Southland Families in Need

December 28, 2011

Corona agents collected toys for kids this holiday season.

Record numbers of Southland families continued to struggle for basic necessities this holiday season, prompting First Team® Real Estate’s home and branch offices to organize initiatives throughout the region to assist those in need. 

With local aid groups strained to meet rising demand for food aid, our offices collected dozens of tons of food and personal care products for regional food banks.  In some neighborhoods, agents mobilized residents, dropping off thousands of grocery bags donated by area supermarkets* which were filled and returned to offices. 

Highlights included:

  • A family fun day and food drive to benefit Project Touch coordinated by First Team’s Temecula office;
  • A food drive organized by the Corona office on behalf of the Corona-Norco Settlement House.  Corona also held a holiday toy drive for underprivileged children;
  • Food donations collected by the Diamond Bar office to support the Leukemia and Lymphoma Society;
  • The Fullerton office’s annual food drive, which netted truckloads of goods for the Salvation Army’s Food Basket Program (click here for video);
  • The annual food drive and auction held by the Irvine office, which raised nearly $2,000 and desperately needed products for Families Forward;
  • Newport Beach’s food drive for Second Harvest, which was extended a full month due to overwhelming response from residents;

In addition to these community-based initiatives, First Team’s home office and family of companies continued their tradition of participating in the Salvation Army’s Adopt-a-Family program.  Employees fulfilled the wish lists of four families this year, purchasing clothing, toys, shoes, food, gift cards and other items which were delivered in time for Christmas.

“I am proud of our employees and agents who continue to give so generously of themselves in order to make a difference in the lives of people in the communities we serve,” said First Team Founder and CEO Cameron Merage.  “As a company founded and bred in Southern California, we have a deep commitment to helping our neighbors throughout the region.  Amid the ongoing recession, we reaffirm that commitment as we let area families struck by financial hardship know they are not alone this season or at any time of the year.”

*Special thanks to Gelson’s, Bristol Farms, Trader Joe’s, Albertson’s and Ralph’s for their generous grocery bag donations.

Fullerton agents show off food donations.


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