First Team Honored With Two Global Marketing Awards
“Live Beautifully,” a postcard campaign targeted to the luxury market by First Team Estates®, received a first-place marketing award in the category of Luxury Portfolio Marketing from Leading Real Estate Companies of the World® at its annual conference held in Orlando, Fla., March 24 to 26. The win enhances the Orange County, Calif., -based company’s international prominence among luxury real estate firms in the U.S. and worldwide.
Cameron Merage, First Team CEO and founder, noted, “The international reach of our marketing and advertising both online and in print helps us to find the most qualified buyers and exposes our luxury listings to a global audience.” According to Merage, First Team Estates, the exclusive luxury property division of First Team, caters specifically to the affluent market, and the award-winning “Live Beautifully” campaign embodies the studied approach First Team Estates has taken in meeting the high expectations of the luxury market client on a more individual and customized level.
“Our investment in local and international marketing makes it possible for First Team agents to expose their listings on a local and global basis through the company’s expansive marketing tactics,” Merage said.
In addition to the company’s own luxury market website, www.FirstTeamEstates.com, First Team also promotes listings on award-winning websites such as www.LuxuryPortfolio.com, a site that is available in nine languages with home pricing available in over 60 currencies.
“Through these websites and hundreds of other listing syndication and affiliate websites, our properties are viewed by an enormous international audience,” said Debbie Lewandowski, director of First Team Estates. “Our award-winning print marketing campaign is one more indication that wherever the buyers are, online or offline, we’re there, too.”
First Team also won a third-place award in the New Media category for the company’s compelling “My Story” videos. The brief videos elicit an emotional connection between the company and consumers by focusing on how First Team agents make their clients’ dreams come true. Purchasing a home is one of the most emotion-fraught transactions a person will conduct in a lifetime, so First Team has focused on the poignant process a client undergoes when buying a home. Each story is a moving tribute to how the expertise of a First Team agent helped the featured homebuyer or seller achieve their real estate goals regardless of market conditions or what obstacles needed to be cleared. The videos are posted at www.FirstTeam.com/MyStory.
First Team Real Estate, based in Orange County with offices in Los Angeles and San Diego, was one of only three California-based real estate companies to be nominated for an award, and the company was the only brokerage in Southern Calif. to be nominated.
To learn more about First Team Estates, please call the First Team Newport Beach office at (949) 759-5747 or visit www.FirstTeamEstates.com. For more information about First Team Real Estate, call its corporate headquarters at (949) 988-3000 or visit www.FirstTeam.com.