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Strategy and culture fuel agent success

September 18, 2012

Terry Roark was a successful entrepreneur and business owner before he was a top-producing Hall of Fame agent and branch manager for First Team. As manager for the Laguna Beach office, he counsels agents to think of themselves as strategic professionals rather than just real estate agents. It’s an approach that works – agents are reaching their goals, and the office production is up 75 percent from last year.

According to Terry, the culture of the Laguna Beach office is conducive to success. Describing it as more casual than buttoned up, Terry says the office has the appeal of a boutique office while still offering a friendly, helpful and supportive vibe.

“There’s no door you can’t knock on and say, ‘Hi, can you help me?’” he said. “Everyone’s star rises in tandem with each other and there’s a strong bond amongst the agents, whether they are top producers, seasoned or newer agents.”

Terry considers his role as a strategic partner to agents, stating, “I’m not intrusive, but when an agent needs help, I’m always available.” In addition to one-on-one counseling, Terry also oversees by-invitation-only “Mastermind” mentoring groups where ideas are shared and discussed freely.


Terry Roark, manager of First Team Laguna Beach

“Agents can achieve their goals here, whether it’s increased income or the financial freedom to have free time for other interests,” Terry said.

The office attracts top agents that market Laguna Beach and other areas and enjoys a rich mix of agents, from Hall of Fame-level top producers to those agents just getting started.

“Newer agents find our in-depth training and cooperative spirit a rare combination in offices that serve the high-end market, and all agents appreciate that First Team has the largest market share along with our ability to budget for marketing in a range of mediums – print, online and television,” Terry said. “Bottom line: First Team is a stable company with positive growth – and who wouldn’t want to be a part of that?”

Contact Terry Roark at or call (949) 497-5454.

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